Bauhaven

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Search Engine Optimization

Master the art of Search Engine Optimization (SEO) to boost website rankings and drive organic traffic.

A magnifying glass over a search engine results page, highlighting the top-ranking websites.

Search Engine Optimization

This program is designed to teach you the ins and outs of Search Engine Optimization. You will learn how to conduct keyword research, optimize website content, and build high-quality backlinks. The course covers both on-page and off-page SEO strategies, as well as technical SEO and analytics. You will gain the skills to improve a website's visibility in search engine results and attract more organic traffic.

Levels

Beginner Level

Duration: 4 Weeks

Fee: 25,000 FCFA

Outline:

Introduction to SEO
On-page SEO fundamentals
Keyword Research basics
Content Optimization for SEO
Intro to Technical SEO
Intro to Local SEO
SEO Tools Overview

Outcome:

Conduct Simple keyword research for your content
Optimize web pages for on-page SEO basics
Use Google Search Console to track page performance.
Apply Local SEO tactics

Intermediate Level

Duration: 6 Weeks

Fee: 40,000 FCFA

Outline:

Beginner Level +
Advanced Keyword research
On-page SEO & Technical SEO
Mobile SEO & Off-page SEO
Content Strategies for SEO
On-site SEO audit tools
SEO Reporting

Outcome:

Create keyword - Optimized content strategies
Perform on-page and technical SEO audits
Build and manage backlinks effectively
Optimize websites for mobile engagement
Track SEO performance and implement improvements.

Advanced Level

Duration: 8 weeks

Fee: 50,000 FCFA

Outline:

Intermediate Level +
Adavanced technical SEO
Advanced Content optimization
SEO Automation & AI tools
Advanced SEO Analytics
SEO strategy planning for startups
SEO Project Management

Outcome:

D evelop and execute full-scale SEO strategies
Leverage advanced tools and automation to improve efficiency
Lead SEO teams and reports
Integrate SEO Into broader digital Marketing campaigns for maximum ROI

Course Details

Overall Duration: 2 months

Starting Fee: 25,000 FCFA

Designed For: students, creatives, professionals who want to master Search Engine Optimization

Tools You'll Learn

Google Search ConsoleOn-site SEO audit tools

Other Courses

What you'll learn:

• Graphics design as a field
• Design principles basics & composition
• Color theory, typography & layout
• Introduction to Photoshop & Illustrator

1-2 MonthsBeginner Level

Graphics Design

PhotoshopIllustratorInDesign+3 more

What you'll learn:

• Basics of branding & visual identity
• Brand values & positioning
• Elements of a brand system
• Logo design principles & symbolism

1-2 MonthsBeginner Level

Brand & Identity Design

Adobe Illustratormood boardsAdobe Dimension

What you'll learn:

• Fundamentals of UI/UX design
• Understanding users, needs, & goals
• Design thinking & workflow basics
• Using Figma for interface design

1 MonthBeginner Level

UI & UX Design

FigmaAdobe XD