Bauhaven

Internship Enrollment is Ongoing!

Brand & Identity Design

Master the art of brand and identity design, from initial concept to professional execution.

A collection of branded materials, including business cards, a letterhead, and a smartphone screen.

Brand & Identity Design

This practical program is designed to take you from the fundamentals of visual communication to the professional execution of brand identity projects. You will learn how to use industry-standard tools to create memorable logos, cohesive brand assets, and effective marketing materials for both print and digital platforms. The course emphasizes a hands-on approach, enabling you to build a strong portfolio of brand design work.

Levels

Beginner Level

Duration: 1-2 Months

Fee: 30,000 FCFA

Outline:

Basics of branding & visual identity
Brand values & positioning
Elements of a brand system
Logo design principles & symbolism
Adobe Illustrator for logo creation
Using mood boards & inspiration tools
Brand storytelling & consistency

Outcome:

Design simple, effective logos
Define a brand’s core identity and tone
Apply consistent visual style across designs
Prepare brand presentation boards for clients
Deliver logo files in multiple usable formats

Intermediate Level

Duration: 3-4 Months

Fee: 60,000 FCFA

Outline:

Beginner Level +
Building full brand identity systems
Brand color palettes & type sets
Brand stationery & marketing assets
Brand rules & usage guidelines
Logo variations & responsive marks
Presenting brand visuals professionally

Outcome:

Design cohesive brand identity systems
Create stationery & social media kits
Maintain visual consistency across multiple platforms
Develop design documentation for client delivery
Confidently present brand identity concepts

Advanced Level

Duration: 5-6 Months

Fee: 100,000 FCFA

Outline:

Intermediate Level +
Brand strategy & position developm’t
Advanced logo & identity refinement
Brand books & style guides
Packaging and product design concepts
Adobe Dimension for brand mockups
Brand storytelling & case study
Client brief, pitch, & delivery process

Outcome:

Understand design fundamentals & creative process
Create basic visual designs for print & digital use
Use essential design software confidently
Build your first mini portfolio of creative works

Course Details

Overall Duration: 6 months

Starting Fee: 30,000 FCFA

Designed For: students, creatives & professionals who want to master visual communication & brand design

Tools You'll Learn

Adobe Illustratormood boardsAdobe Dimension

Other Courses

What you'll learn:

• Graphics design as a field
• Design principles basics & composition
• Color theory, typography & layout
• Introduction to Photoshop & Illustrator

1-2 MonthsBeginner Level

Graphics Design

PhotoshopIllustratorInDesign+3 more

What you'll learn:

• Fundamentals of UI/UX design
• Understanding users, needs, & goals
• Design thinking & workflow basics
• Using Figma for interface design

1 MonthBeginner Level

UI & UX Design

FigmaAdobe XD

What you'll learn:

• Introduction to Web Design
• Understanding CMS Platforms
• WordPress Setup & Customization
• Using Page Builders

1 MonthsBeginner Level

Web Design (No Code)

WordPressElementorPage Builders+2 more