Bauhaven

A digital marketer analyzing a campaign on a laptop with charts and graphs.

Digital Marketing

This program provides a comprehensive overview of digital marketing. You will learn how to create and execute marketing campaigns on social media, search engines, and email. The course covers a wide range of topics, including content creation, SEO, advertising, and analytics. You will gain practical skills in using industry-standard tools to create ads, build marketing funnels, and measure the success of your campaigns.

Levels

Beginner Level

Duration: 1-2 Months

Fee: 30,000 FCFA

Outline:

Introduction to digital marketing
Marketing funnels & Buyer Personas
Social Media Marketing fundamentals
Content Creation & SEO Essentials
Email Marketing fundamentals
Introduction to Google & Meta Ads
Community Management

Outcome:

Build & manage professional social media pages
Create simple marketing graphics & posts
Ren basic Ad Campaigns on Facebook & Instagram
Write effective marketing posts
Track Engagement using analytics tools

Intermediate Level

Duration: 3-4 Months

Fee: 50,000 FCFA

Outline:

Beginner Level +
Advanced Social Media Marketing
Content Creation marketing
Google Ads Campaigns
SEO Strategies
YouTube Marketing & Video SEO
Email & Influencer Outreach

Outcome:

Plan, launch & manage data driven marketing campaigns
Google Ads & Meta Ads to generate conversations
Automate and build mailing lists
Optimize websites and Content
Interpret analytics to improve performance

Advanced Level

Duration: 5-6 Months

Fee: 75,000 FCFA

Outline:

Intermediate Level +
Comprehensive Digital Marketing
Advanced SEO & SEM
Advanced Google Ads
Affiliate & Brand Management
App Marketing and ASO
Influencer Partnerships & Growth

Outcome:

Develop and manage full-scale digital marketing strategies
Lead marketing teams and analyze performance at scale
Build dashboards to track KPIs and ROI
Execute Cross Platform Campaigns
Grow brands for startups

Course Details

Overall Duration: 6 months

Starting Fee: 30,000 FCFA

Designed For: students, creatives, & professionals who want to master digital marketing and growth strategies

Tools You'll Learn

Google AdsMeta AdsSEO Tools

Other Courses

What you'll learn:

• Graphics design as a field
• Design principles basics & composition
• Color theory, typography & layout
• Introduction to Photoshop & Illustrator

1-2 MonthsBeginner Level

Graphics Design

PhotoshopIllustratorInDesign+3 more

What you'll learn:

• Basics of branding & visual identity
• Brand values & positioning
• Elements of a brand system
• Logo design principles & symbolism

1-2 MonthsBeginner Level

Brand & Identity Design

Adobe Illustratormood boardsAdobe Dimension

What you'll learn:

• Fundamentals of UI/UX design
• Understanding users, needs, & goals
• Design thinking & workflow basics
• Using Figma for interface design

1 MonthBeginner Level

UI & UX Design

FigmaAdobe XD

Digital Marketing

Levels

Beginner Level

Duration: 1-2 Months

Fee: 30,000 FCFA

Outline:

Introduction to digital marketing
Marketing funnels & Buyer Personas
Social Media Marketing fundamentals
Content Creation & SEO Essentials
Email Marketing fundamentals
Introduction to Google & Meta Ads
Community Management

Outcome:

Build & manage professional social media pages
Create simple marketing graphics & posts
Ren basic Ad Campaigns on Facebook & Instagram
Write effective marketing posts
Track Engagement using analytics tools

Intermediate Level

Duration: 3-4 Months

Fee: 50,000 FCFA

Outline:

Beginner Level +
Advanced Social Media Marketing
Content Creation marketing
Google Ads Campaigns
SEO Strategies
YouTube Marketing & Video SEO
Email & Influencer Outreach

Outcome:

Plan, launch & manage data driven marketing campaigns
Google Ads & Meta Ads to generate conversations
Automate and build mailing lists
Optimize websites and Content
Interpret analytics to improve performance

Advanced Level

Duration: 5-6 Months

Fee: 75,000 FCFA

Outline:

Intermediate Level +
Comprehensive Digital Marketing
Advanced SEO & SEM
Advanced Google Ads
Affiliate & Brand Management
App Marketing and ASO
Influencer Partnerships & Growth

Outcome:

Develop and manage full-scale digital marketing strategies
Lead marketing teams and analyze performance at scale
Build dashboards to track KPIs and ROI
Execute Cross Platform Campaigns
Grow brands for startups

Course Details

Overall Duration: 6 months

Starting Fee: 30,000 FCFA

Designed For: students, creatives, & professionals who want to master digital marketing and growth strategies

Tools You'll Learn

Google AdsMeta AdsSEO Tools

Other Courses

What you'll learn:

• Graphics design as a field
• Design principles basics & composition
• Color theory, typography & layout
• Introduction to Photoshop & Illustrator

1-2 MonthsBeginner Level

Graphics Design

PhotoshopIllustratorInDesign+3 more

What you'll learn:

• Basics of branding & visual identity
• Brand values & positioning
• Elements of a brand system
• Logo design principles & symbolism

1-2 MonthsBeginner Level

Brand & Identity Design

Adobe Illustratormood boardsAdobe Dimension

What you'll learn:

• Fundamentals of UI/UX design
• Understanding users, needs, & goals
• Design thinking & workflow basics
• Using Figma for interface design

1 MonthBeginner Level

UI & UX Design

FigmaAdobe XD

Bauhaven

Digital Marketing

Levels

Beginner Level

Outline:

Outcome:

Intermediate Level

Outline:

Outcome:

Advanced Level

Outline:

Outcome:

Course Details

Tools You'll Learn

Tags

Other Courses

Graphics Design

Brand & Identity Design

UI & UX Design

Digital Marketing

Levels

Beginner Level

Outline:

Outcome:

Intermediate Level

Outline:

Outcome:

Advanced Level

Outline:

Outcome:

Course Details

Tools You'll Learn

Tags

Other Courses

Graphics Design

Brand & Identity Design

UI & UX Design